The Danish manufacturer of all high-end tech stuff declared that they are canceling their cellphone business along with several other departments such as DVD recorders. The company is blaming its current mishaps on the world-wide spreading financial slump. They’ve obviously realized that “people are looking to spend less, not more, on phones” – as Gartner telecoms analyst Carolina Milanesi puts it.
Our guess however is that they could have made a good business even with their ridiculous price tags of 800 euro and more, but only if they concentrated on making better designs or using exclusive high-tech materials.
There’s still a market for such overpriced underpowered devices, but obviously not many of the potential customers are willing to throw that sum of money over a product that’s as huge or un-cellphone-like as the which-way-is-up Serenata.
Whatever the reason, we obviously won’t see any new mobile phones from Bang&Olufsen. Nonetheless, it was nice meeting you, Serene, and you too, Serenata. See you some other time.